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Ian branched into production a few years ago and was the driving force behind the advert for an innovative new App - Qjacker. Writing the script, exec producing and co-directing the shoot at the Ethiad Stadium for both Qjacker and a tailor-made version for Manchester City FC. Shot on a highly competitive budget and attracting a huge number of hits on YouTube, as well as through the Man City social media feeds.

He then exec produced the filming of the 'Northern Rocks' teacher's conference in Leeds,  interviewing a number of delegates and keynote speakers including Dominic Cummings.

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